Jack Daniel’s Experience

Jack Daniel’s will once again bring a “Taste of Tennessee” to music festivals around the country this year.  We invite visitors to come out and tour the nation’s oldest registered distillery from outside the Jack Daniel’s Hollow.

The Jack Daniel’s Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg to anywhere in the USA. You’ll learn who Mr. Jack Daniel was and how he ended up with the best selling whiskey in the world. You’ll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee’s finest whiskey. “Once you tour the Experience and spend some time with the folks from Jack, it’ll make you want to plan a visit to Lynchburg, Tennessee to see how and where we’ve made Jack Daniel’s since 1866.”

The Experience is open to all folks, 21 years old and up, for tours free of charge.  Games and giveaways will also be part of the entertainment at various times throughout the Rally.

“Ever since Jack Daniel’s Tennessee Whiskey was founded, it has stood for authenticity, Americana and freedom."